~ Articles ~

Green is the new black.

The pressures on the consumer from the critical need of a broken food chain lead to a desire to buy foods they can trust. It leads to a review of local or sustainable agriculture. It leads to a strong cultural desire for better responsibility to the land and as a result, our families. Socially, there is a push for environmental responsibility and acknowledgement that there may be a better way to do business.

Simply put, people in the U.S. are looking for accountability in an unregulated marketplace. They distrust the large corporate food factories. When they have the option available to them, they are displaying with their pocketbooks a caution in buying. They are looking for a new source for their products.

Even within the popular media and entertainment industries we see the revolt against the machine in movies like Fast Food Nation or Food, Inc. Since when does a movie about the food industry become fodder for entertainment? When it is shocking enough to be documentary that will draw a crowd.

This attitude extends beyond the dinner table, however, and is one of the reasons for the green movement in products and services across the country. To some degree we can say it is affected by the issues of global warming— despite which side of the argument you land on. Green is huge. And Green affects the marketing for any Sharp Iron Land & Cattle Company product or service we offer.

People buy green products becasue they are good for them. The value proposition extends to the personal need. The social need for the Sharp Iron Land & Cattle Company is a simple proposition.

We stand as an offering to do the right thing, provide the best products at an acceptable price point. All products and services we offer under our Sharp Iron Land & Cattle Company brandmark deliver on this promise.